In the presence of a group of the brightest stars of art, society and the real estate sector, the Nile Real Estate Development Company inaugurated the “Nile Business City” project – the third tallest skyscraper in Africa – in a glorious artistic ceremony performed by the Syrian singer Asala, who resonated with her sweet voice in the sky of the new administrative capital.
During the ceremony, the star praised Asala with a number of her most famous songs, which added a state of joy to the audience, among whom were the media, Amr El-Leithi, artist Ahmed Abdel Aziz, artist Elham Shaheen, actress Mai Omar, and former football player Captain Mohamed Zidan, who expressed their admiration in their words. The most distinguished location of the Nile Business City in the heart of the Downtown area, and their fascination with the splendor of the design to be rightfully the “Dora Taj” of the Administrative Capital projects and one of the modern architectural icons.
The ceremony began with a welcome speech from Eng. Mohamed Taher, Chairman of the Board of Directors of the Nile Real Estate Development Company, expressing his happiness at the announcement of the company’s latest projects, which establishes a new phase in its architectural history spanning more than twenty years, and to reflect the company’s future and ambitious vision and strategy in implementing innovative and high-end projects.
Taher said: “Seven thousand years ago, Egypt witnessed the birth of a civilization that laid the foundations and the arts of construction and building in which the hands of the ancient Egyptians excelled and trusted them on the walls of temples and the pyramids lying on the banks of the immortal Nile River… And here today we stand together on the land of the new administrative capital to continue with what he embarked on. grandparents, and let hands join hands to build the new republic.
He continued, “Since the decision to enter the new administrative capital, our vision has been to construct projects that represent milestones in the real estate market, in which innovative architectural ideas are mixed with advanced technologies. The first step was the 31NORTH project, the first “Festival Tower” in the Downtown area, overlooking the Green River and Bin Axis. Zayed North, the Governmental District, and Al-Massa Hotel, and the project achieved overwhelming success.
He added: “Today, the company is inaugurating a new stage in its history by constructing skyscrapers, a field that a very limited number of Egyptian companies have entered, due to its technical and engineering expertise and financial capabilities.”
And the Chairman of the Board of Directors continued, that the beginning of the idea was to choose the site, the highest price among the lands of the capital, given its great distinction as a main fulcrum in the middle of the Green River, the artery that connects all stages of the administrative capital, and with a frontage of 200 meters on the northern axis of Bin Zayed, one of the main traffic axes, then the use of With the most important design and engineering consultancy offices to come up with an “architectural masterpiece” that shines in the sky of the capital.
Mohamed Taher stressed: “We, as a company, are inspired by the Japanese experience in work and production, as a way of progress, and we consider that every working day is an enjoyable journey, in which everyone joins hands to accomplish the required in the fastest time and the highest quality. We do not think about competition but do our best to provide products Innovative and out-of-the-ordinary real estate, which at the same time meets the client’s aspirations and needs, putting the name “Nile Real Estate Development” in a unique position among the rest of the real estate companies.
Mahmoud Taher, Vice Chairman of the Board of Directors, welcomed the large attendance, especially the success partners from real estate marketing companies, pointing to the relationship of trust and success enjoyed by Nile Company’s projects in the real estate market.
Taher added that the 31NORTH project is an epic of achievements that engraved the name of the Nile Real Estate Development Company in letters of light on the walls of the new republic, saying: “Last March, we were here and on this same stage in the Al-Massa Hotel in the capital, inaugurating our first project, and today we document the success of 31NORTH in selling more than 75 % of its units with a return of 2.5 billion pounds in just less than 7 months, to be the fastest selling projects in the entire Administrative Capital, thanks to the company’s strong sales team and our partners from real estate marketing companies.
He added that the project was able to achieve doubled investment returns for clients that exceeded 30% in a very short period.
Mahmoud Taher, Vice Chairman of the Board of Directors, confirmed that “Nile Business City” will be a tourist landmark once its construction is completed, as it will allow visitors to have a dazzling panoramic view of the administrative capital from above the clouds.
He continued: “The company believes that the beauty and splendor of design needs competent minds and hands to ensure the quality of implementation, so we are keen from the first day to cooperate with the largest and brightest names in all disciplines, so the contract was with the office of Professor Asaad Salama, the construction of skyscrapers in Dubai as a consultant for the project, to achieve the highest And bigger and better value for our customers, especially that the skyscraper product requires complex construction mechanisms and is completely different from traditional real estate projects, which requires contracting with the largest consultants who have sufficient experience to exit the building in a luxurious and safe manner at the same time.
He added, that a contract was also signed with “Contrack FM CFM” – one of the companies of the Orascom Construction Group – to undertake the management and maintenance of facilities in the “Nile Business City” to maintain the investment value of the product throughout its history, and to ensure operation in accordance with the highest international standards. Contracting with “Itqan” company for financial and marketing consultancy, as a financial and marketing consultant for the project.
Karim Abdeen, director of the company’s sales sector, reviewed the details of the “Nile Business City” project, which was able to break a number of records for being the highest and largest vertical city in Africa, as it is built on an area of 70.5 acres (296 thousand square meters), equivalent to 86% of the area of the tower. Khalifa in the UAE, which has an area of 344 thousand square meters, is also the highest skyscraper implemented by the private sector in Egypt, with a height of 56 floors and 233 meters, and the second highest skyscraper after the iconic tower in the administrative capital with a height of 385 meters, and the third in Africa.
Nile Business City consists of 4 separate mixed-use towers between administrative, hotel and commercial, and each building has about 56 floors, with a total of 224 floors for the four towers, including the highest administrative tower in Africa with a height of 233 meters.
He pointed out that the Nile Business City towers rise more than 15 floors from the highest surrounding tower in the Downtown, and in a genius location on the first row in the Towers area in the heart of the capital, facing 200 meters on the Bin Zayed axis and the Green River, with a direct and wonderful view of the central park, Pointing out that this height allowed it to have a panoramic view open to all the landmarks of the capital, starting with the Talaat Mustafa Group compound, the largest Islamic cultural complex that includes the largest mosque in Africa, and a view of the People’s Square, the government district, the financial and business district and other important landmarks.
He pointed out that the company offers exclusive and diversified offers that meet the full needs of customers, whether those wishing to invest or direct operation, announcing in this regard the “Nile Partner” offer, which allows the customer wishing to operate the project directly, to enter into a partnership with Nile Real Estate Development with a 50% share, in return for Paying only half of the unit price, which helps the client to obtain the required space while providing the financial liquidity to complete the project and operate it as soon as possible. He also reviewed the discounts offered by the company on the occasion of the launch of the project, calling on everyone to take advantage of this opportunity to reserve their units to achieve the largest amount of investment returns.
Abdeen revealed the three biggest prizes granted by a real estate company to major marketers, which included luxury cars of the Skoda, Mercedes and Range Rover brands, for companies that achieve sales from 50 million pounds to 100 million pounds.
He concluded his speech by saying: “Cairo means the pyramids.. Paris is the Eiffel Tower.. Dubai is the Burj Khalifa.. and the administrative capital is Nile Business City.”